HEA|  |02842nam a2200265   450 
001|  |022025006809
008|  |240903s2025    enka          000 0 eng d
020|  |▼a9781032697789▼cCNY1309.99
040|  |▼aTYFRS▼beng▼erda▼epn▼cTYFRS▼d-
   |  |TYFRS▼dOCLCO
082|04|▼a658.4/5094▼223
090|  |▼aF715▼b260489
100|1 |▼aNarozna, Dominika,▼eauthor.
245|10|▼aInnovation ecosystems and th-
   |  |e role of communication :▼bins-
   |  |ights from european science, t-
   |  |echnology parks and areas of i-
   |  |nnovation /▼cDominika Narozna-
   |  |and Justyna Adamska.
250|  |▼aFirst edition.
260|  |▼aLondon :▼bRoutledge,▼c2025.
300|  |▼axii, 186 pages :▼billustrati-
   |  |ons ;▼c24 cm
336|  |▼atext▼2rdacontent
337|  |▼aunmediated▼2rdamedia
338|  |▼avolume▼2rdacarrier
490|1 |▼aRoutledge Studies in Innovat-
   |  |ion, Organizations and Technology
505|0 |▼aIntroduction1.Theoretical fr-
   |  |amework of communication and i-
   |  |nnovation ecosystems2.Strong c-
   |  |ommunication in reaching and m-
   |  |otivating all actors of innova-
   |  |tion ecosystems3.Communication-
   |  | mechanisms, barriers and chal-
   |  |lenges - research results4.New-
   |  | concept for strong communicat-
   |  |ions mechanisms within innovat-
   |  |ion ecosystem5.Practical solut-
   |  |ions and recommendations for s-
   |  |haping the future of increasin-
   |  |gly interconnected innovation -
   |  |ecosystemsConclusion
520|  |▼aThis book analyses the role -
   |  |of communication in creating t-
   |  |he value of innovation ecosyst-
   |  |ems from the perspective of th-
   |  |e international network of tec-
   |  |hnology parks and areas of inn-
   |  |ovation. It explores the relat-
   |  |ions and interactions between -
   |  |different stakeholders (admini-
   |  |stration, universities, busine-
   |  |ss, innovation agencies), high-
   |  |lighting the important role of-
   |  | communication within successf-
   |  |ul innovation ecosystems. The -
   |  |role of communication is expla-
   |  |ined using different levels of-
   |  | communication approach. The a-
   |  |uthors present communication a-
   |  |s a complex process, involving-
   |  | all the ecosystem stakeholder-
   |  |s who are as well motivated an-
   |  |d involved in different roles,-
   |  | norms, business models, envir-
   |  |onments, organizations, cultur-
   |  |es, etc. The book proposes nov-
   |  |el and interdisciplinary resea-
   |  |rch (management, social commun-
   |  |ication and journalism, politi-
   |  |cal science and administration-
   |  |) focused on the potential of -
   |  |communication in order to desi-
   |  |gn the paradigm and indicate p-
   |  |ractical implications. The aut-
   |  |hors take into consideration m-
   |  |odern IT tools, which provide -
   |  |the ground for redefining the -
   |  |connections between stakeholde-
   |  |rs, as well as sustainable dev-
   |  |elopment and ESG values, which-
   |  | change the perspective and pr-
   |  |iorities of the ecosystem. Inn-
   |  |ovation Ecosystems and the Rol-
   |  |e of Communication is written -
   |  |for scholars and researchers i-
   |  |n the fields of innovation stu-
   |  |dies, management science, and -
   |  |communication studies.
650| 0|▼aBusiness communication.
700|1 |▼aAdamska, Justyna,▼eauthor.
830| 0|▼aRoutledge studies in innovat-
   |  |ion, organization and technology.