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Kretek capitalism :: making, marketing, and consuming clove cigarettes in Indonesia /
ISBN/ISSN:	9780520399679 价格： CNY251.71
科图分类法:	F434.268
著者:	Welker, Marina,
题名:	Kretek capitalism [making, marketing, and consuming clove cigarettes in Indonesia ]
出版发行:	Oakland, California : University of California Press, [2024]
载体形态:	x, 248 pages ; ; 24 cm
内容提要:	A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Indonesia is the world's second-largest cigarette market: two out of three men smoke, and clove-laced tobacco cigarettes called kretek make up 95 percent of the market. Each year, more than 250,000 Indonesians die of tobacco-related diseases. To account for the staggering success of this lethal industry, Kretek Capitalism examines how kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online. The book charts how Sampoerna, a Philip Morris subsidiary, uses contracts, competitions, and gender, age, and class hierarchies to extract labor from workers, influencers, artists, students, retailers, and consumers. Critically engaging nationalist claims about the commodity's cultural heritage and the jobs it supports, Marina Welker shows how global capitalism has transformed both kretek and the labor required to make and promote it.
主题词:	Cigarette industry Indonesia.
主题词:	Labor Indonesia.
主题词:	Tobacco workers Indonesia.
主题词:	Capitalism Indonesia.
主题词:	Tobacco use Indonesia.
主题词:	Clove (Spice) Indonesia.
标签:	没有标签
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HEA|  |02775nam  2200313   450 
001|  |022025004922
008|  |201127s2024    xx            000 0 eng d
020|  |▼a9780520399679▼qpaperback▼cCNY251.71
040|  |▼aCNPIEC▼beng▼cCNPIEC▼erda
090|  |▼aF434.268▼b258794
100|1 |▼aWelker, Marina,▼d1973-▼eauthor.
245|10|▼aKretek capitalism :▼bmaking,-
   |  | marketing, and consuming clov-
   |  |e cigarettes in Indonesia /▼cM-
   |  |arina Welker.
260|  |▼aOakland, California :▼bUnive-
   |  |rsity of California Press,▼c[2024]
300|  |▼ax, 248 pages ;▼c24 cm
336|  |▼atext▼btxt▼2rdacontent
337|  |▼aunmediated▼bn▼2rdamedia
338|  |▼avolume▼bnc▼2rdacarrier
490|1 |▼aAtelier : ethnographic inqui-
   |  |ry in the twenty-first century ;▼v13
504|  |▼aIncludes bibliographical ref-
   |  |erences and index.
505|0 |▼aIntroduction －－ Kretek agric-
   |  |ulture : hierarchy and subjuga-
   |  |tion －－ Handrolling kretek : c-
   |  |lass and gender paternalism －－-
   |  | Machine rolling kretek : gami-
   |  |fying and individualizing －－ B-
   |  |randing kretek : influence and-
   |  | creativity in the gig economy-
   |  | －－ Selling kretek : co-opting-
   |  | independent retail －－ Smoking-
   |  | kretek: industry victims and -
   |  |commodity patriots －－ Epilogue.
520|  |▼aA free ebook version of this-
   |  | title is available through Lu-
   |  |minos, University of Californi-
   |  |a Press\'s Open Access publishi-
   |  |ng program. Visit www.luminoso-
   |  |a.org to learn more.   Indones-
   |  |ia is the world\'s second-large-
   |  |st cigarette market: two out o-
   |  |f three men smoke, and clove-l-
   |  |aced tobacco cigarettes called-
   |  | kretek make up 95 percent of -
   |  |the market. Each year, more th-
   |  |an 250,000 Indonesians die of -
   |  |tobacco-related diseases. To a-
   |  |ccount for the staggering succ-
   |  |ess of this lethal industry, K-
   |  |retek Capitalism examines how -
   |  |kretek manufacturers have adop-
   |  |ted global tobacco technologie-
   |  |s and enlisted Indonesians to -
   |  |labor on their behalf in field-
   |  |s and factories, at retail out-
   |  |lets and social gatherings, an-
   |  |d online. The book charts how -
   |  |Sampoerna, a Philip Morris sub-
   |  |sidiary, uses contracts, compe-
   |  |titions, and gender, age, and -
   |  |class hierarchies to extract l-
   |  |abor from workers, influencers-
   |  |, artists, students, retailers-
   |  |, and consumers. Critically en-
   |  |gaging nationalist claims abou-
   |  |t the commodity\'s cultural her-
   |  |itage and the jobs it supports-
   |  |, Marina Welker shows how glob-
   |  |al capitalism has transformed -
   |  |both kretek and the labor requ-
   |  |ired to make and promote it.
650| 0|▼aCigarette industry▼zIndonesia.
650| 0|▼aLabor▼zIndonesia.
650| 0|▼aTobacco workers▼zIndonesia.
650| 0|▼aCapitalism▼zIndonesia.
650| 0|▼aTobacco use▼zIndonesia.
650| 0|▼aClove (Spice)▼zIndonesia.
776|08|▼iOnline version:▼aWelker, Mar-
   |  |ina, 1973-▼tKretek capitalism▼-
   |  |bFirst.▼dOakland, California :-
   |  | University of California Pres-
   |  |s, [2024]▼z9780520399686▼w(DLC-
   |  |) 2023035284
830| 0|▼aAtelier (Oakland, Calif.) ;▼v13.

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Kretek capitalism :: making, marketing, and consuming clove cigarettes in Indonesia /